Make Your Brand Stand Out 
and Win Sales

Is Your Company Memorable?

• 4 elements that define your brand
  • Describe what makes you stand out from your competition
• How to create a memorable style
  • "Style" involves more than your fonts and graphics and impacts the whole sales process
• Where target markets and personas fit in
  • Develop brand messaging that resonates with the right prospects, at the right time
• Brand guide examples
  • Take your brand guide to the next level – or create your first one